Data Scientist

Industry – Consumer Industry

Contract: 06 Months+
Job Category: Data Engineering

JOB DESCRIPTION :

SUMMARY:

To fulfill this mission, the Marketing Science team at client is actively seeking an experienced Marketing Science Partner.

A Marketing Science Partner at client works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work directly with clients using industry leading measurement tools and data sets.

Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.

Client is seeking exceptional candidates to join the Marketing Science team: we’re looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross functionally with teams such as Sales, Creative Shop, Ads Research, Product Marketing etc.

Responsible for managing a complex set of client and agency relationships Engage with clients and agencies to measure true business value by building and operationalizing measurement strategies that highlights how a client can improve business outcomes by employing better measurement techniques Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.

Design tests to showcase the power of good measurement using client data or third party technology tools.

Conduct in-depth standard and custom ad effectiveness studies for advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.

Communicate complex research results to a general audience Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.

MINIMUM QUALIFICATIONS:

• Experience with advertising measurement methods and technologies
• Experience with data querying languages (e.g.SQL) and manipulation tools to work with large data sets
• Experience with field experiments, experimental design, survey sampling, and/or panel data
• Partner closely with cross functional partners such as Sales, Product, R&D, Ads Research, Creative Shop etc.
• Experience independently scoping and executing research projects with clients and/or cross functional stakeholders.
• Experience analyzing and manipulating data sets to understand patterns and provide insights Experience communicating technical content to all types of audiences.
• Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar

3 Must-Have Skills:

• Strong analytical and critical thinking,
• Data querying (SQL), field experiments and experimental design,
• Executing research projects with clients/XFNs.