Marketing Analyst/Specialist

Duration: 12 Months

Job Responsibilities :

Digital Marketing is a growth engine for Insulation Division. Our aspiration is to be THE trusted partner in our markets to create a sustainable future with leading innovative portfolio and commercial leadership. As a major driver for growth in Insulation, NATI /NABI has a great opportunity to be a leader and transform our markets to help give our influencers, customers and installers the information they want, when they want it, how they want it, and our Strategic Marketing division will play a big role in leading this digital transformation. Manager is looking for someone who has a social media, SEO and digital marketing background. Digital, has experience with blogs, Content Management, Content Creation - Social Media, Copywriting, Managed social media channels before, Great interpersonal skills and can connect with people, Will take ownership of the role and wants to be a member of the team, and building relationships.

Community Management - ~50%

• Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.
• Communications/marketing strategy – the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company’s public-facing social media communications.
• Customer relations – the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.

Analytics – Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization

Marketing Support - ~50%

• Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.
• Continuously build an intimate and thorough knowledge of the Insulation business (i.e. the value that our current and future products deliver to the customer).
• Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment.   
• Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

Qualification:

• BA in communications, advertising, public relations, business or related field. MBA optional
• 3+ years’ experience managing social media platforms or communities for brands
• 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization

Must Have Skills:

• Collaboration cross-functionally
• Communication Skills
• Data Analysis
• Project Management
• Social Media
• Teamwork

Nice to have Requirements:

PMP Certification

PROSCI Certification or CMS Certification (Change Management Specialist)