CRM Marketing Manager II

SGS_JOB_2287

Business Support
 California
CRM
Salesforce
CPG
Monday.com
Confluence
Figma
CDP
Digital Marketing
Marketing Automation

Contract - 06+ Months

Location : Pleasanton CA 94588. Shift: 8am – 5pm The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints. This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand.

Job Responsibilities:

  • 07+ years of experience in digital marketing, in retail, CPG, or related industries.
  • Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
  • Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
  • Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.
  • CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
  • Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.  

Skills:

  • Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
  • Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.

Education/Experience:

  • Bachelor’s degree in marketing, Communications, New Media, or a related field.
  • MBA or equivalent advanced degree in marketing or business preferred.

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