Marketing Data Scientist

SGS_JOB_3509

Engineering
 California
MMM
Salesforce
Python
SQL

Contract - 12 Months

Location (mandatory): San Francisco, CA We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.

Job Responsibilities:

  • Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
  • Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
  • Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
  • Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
  • Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
  • Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

Skills:

  • Marketing team - leveraging internal customer data
  • Large data set piece - experience
  • Need Analyst to help group/map audiences to inform decisions - SQL and python
  • Mapping logic
  • Build audience segments within data cloud
  • Translating super complex ideas - working with XFN and communicating
  • Marketing And Analytics (HIVE, unidash or something similar)

Education/Experience:

  • 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
  • Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
  • Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
  • Experience building audience signals and audience segments for marketing campaigns
  • Proven experience partnering with Data Engineers to build and maintain data pipelines
  • Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
  • Proficiency in data visualization tools such as Tableau, Hive, or similar
  • Advanced Google Sheets/Excel skills
  • Basic Python skills for automation and API utilization
  • Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

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