Marketing Specialist

sgs-job-4110

Business Support
 California
product marketing
product lifecycle management
market analysis
diagnostics
life sciences
portfolio management
cross-functional collaboration
forecasting
commercialization support
data analysis

Contract - 12 Months

Marketing Specialist supports product marketing and portfolio management activities within a diagnostics environment. The role focuses on lifecycle management, market analysis, commercialization support, and cross-functional coordination to drive product strategy, adoption, and portfolio growth.

Job Responsibilities:

  • Support Global Product Managers in executing product strategy and lifecycle management initiatives
  • Assist in portfolio planning, product sustainment, and optimization activities
  • Gather and synthesize customer insights, market intelligence, and competitive landscape data
  • Support commercialization activities including product launches, updates, and expanded claims
  • Develop and maintain internal product materials and resources for commercial teams
  • Monitor product performance including sales trends, demand signals, and market adoption metrics
  • Assist in forecasting activities for product portfolio and consumables
  • Support cross-functional coordination with Sales, Regulatory, Quality, Finance, and Scientific Affairs teams
  • Contribute to development of market analysis and product performance reports
  • Maintain organized product documentation and internal knowledge resources
  • Assist in execution of marketing and portfolio-related projects as assigned

Skills:

  • 1–3 years of experience in product marketing, product management support, or related roles
  • Experience in diagnostics, medical technology, biotech, or life sciences preferred
  • Strong analytical skills with ability to interpret market and performance data
  • Experience supporting cross-functional teams in a fast-paced environment
  • Strong organizational and project coordination abilities
  • Understanding of product lifecycle management and commercialization processes
  • Excellent communication and stakeholder management skills
  • Proficiency in MS Office (Excel, PowerPoint, Word)
  •  Ability to manage multiple priorities simultaneously

Education/Experience:

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field preferred

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