Marketing Manager II (Retail/ Supply Chain)

SGS_JOB_1334

Business Support
 Texas
Microsoft Office
Outlook
MDStaff
Word
Excel

Contract - 04 Contract (LOA)

Manages the promotion and direction of the Marketing Activities, improvement of Company's Product Image, Market Data, And Information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, cost and markup factors. Determines the demand for products and services offered by an organization and its competitors. Manages and coordinates activities of the marketing staff, including hiring, tra Digital Marketing Project Manager

Job Responsibilities:

  • Plan, execute, analyze, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion.
  • Champion customer personalization and segmentation to drive relevancy in all communications.
  • Collaborate / consulting with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan.
  • Identify opportunities to refine and optimize existing campaigns.
  • Own or support end-of-the-end strategy, execution, and reporting of multi-channel campaigns.
  • Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan.
  • Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement.
  • Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns.
  • Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features/functions that resonate with customers at different stages of the lifecycle.
  • Collaborate with teams to ensure campaigns have a seamless end-to-end experience.
  • Partner with analysts and data scientists to analyze customer behavior data to identify opportunities for upsell, cross-sell, and loyalty programs.
  • Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A/B testing.
  • Build and maintain customer journey maps to ensure a seamless experience across all touchpoints.
  • Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns.
  • Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing.

Skills:

  • Competent user of Microsoft Office, Outlook, MDStaff, Word, and Excel
  • A minimum of 3 years’ experience in the healthcare industry with experience in credentialing
  • NAMSS Certified Professional Credentialing Specialist (CPCS) certification
  • Understanding of Joint Commission Accreditation, NCQA and URAC credentialing standards.

Education/Experience:

  • Bachelor's degree in MARKETING, BUSINESS, or a related field.
  • Minimum of 5 years of experience in lifecycle marketing, strongly prefer candidates with retail industry candidates.
  • Excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment.
  • Strong analytical skills, with experience in data analysis and reporting.
  • Excellent project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Familiarity with marketing automation tools and CRM systems (Ex: ESPs like Salesforce Marketing Cloud, Adobe Campaign Standard; CDPs like ActionIQ)

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