Field Marketing Lead

SGS_JOB_3505

Business Support
 Massachusetts
Digital Marketing
B2B
Manufacturing

Contract - 6 Months

Location (mandatory): Boston, MA A high impact, time bound marketing leadership assignment focused on accelerating progress on priority Services initiatives

Job Responsibilities:

  • Mission Objectives (6 Month Scope)
  • Accelerate Demand & Pipeline for Key Services Portfolios
  • Build and execute targeted, integrated campaigns (digital + field)
  • Identify quick win opportunities to drive near term pipeline lift
  • Build clear reporting on campaign performance and lessons learned
  • Support Strategic Services Offer Launch
  • Lead marketing activation for 1 key offer launch
  • Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement
  • Ensure internal alignment across business, marketing, and sales
  • Enable Channel Adoption
  • Equip partners and channels with customer ready materials
  • Support trainings and webinars to boost confidence and conversion
  • Turn Insights into Immediate Action
  • Conduct rapid market, competitor, and customer insights synthesis
  • Recommend priority opportunities for differentiation and growth

Skills:

  • Digital Marketing Campaign experience in B2B setting. (Not B2C)
  • Proven experience executing events
  • Bachelor’s degree in related field.
  • Experience building marketing for field service work.
  • This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

Education/Experience:

  •    Bachelor’s degree in related field. 

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